The CRAFT prompting framework for business teams

CRAFT stands for Context, Role, Action, Format, and Tuning: a teaching pattern Elegantix uses in workshops so that prompts become a shared asset, not a private trick. The goal is to reduce rework when someone else reuses a prompt, not to make prompts longer for their own sake.

Context is the file the model needs to ground on: the audience, the product, the constraint, the jurisdiction, the stack. Vague context produces confident nonsense; tight context makes comparison fair across tools and models.

Role tells the model what "good" looks like in voice and risk: senior counsel vs. SDR vs. support lead. The same facts should read differently in each of those roles.

Action is the single verb: summarize, list objections, draft, critique, or extract fields. If you have three verbs, split into three passes so you can verify each one.

Format is the shape of the output: table, one-page memo, JSON keys, or slide outline. The format is how you hand off to the next system or the next person without another rewrite pass.

Tuning is where you set length, what to do when information is missing, and how the model should flag uncertainty. This is the difference between a demo and something you run every Tuesday in production.

To go deeper: the AI Fundamentals for Business Teams workshop and the free assessment on this site are the usual on-ramps when you are scoping which workflows deserve prompt libraries first.

Teams that adopt CRAFT as a team norm move faster in cohort programs and in their own tool stack because the review cycle is "does the block match the pattern?" instead of "do I like this tone?" on every run.